Tag Heuer Watch Unveiled

Manchester United and its Official Timekeeper, TAG Heuer have today unveiled their first official club special-edition watches at an event held at Old Trafford.

Attended by the club’s group managing director, Richard Arnold, and TAG Heuer CEO and President of the LVMH Watch Division, Jean-Claude Biver, the event held in the club’s Old Trafford Megastore saw a crowd of fans gather to be the first to view the exclusive watch collection. 

To add to the excitement, supporters were greeted by club captain Wayne Rooney as well as first-team players Zlatan Ibrahimovic, David De Gea and Ander Herrera, who made a surprise appearance at the store to unveil the watch collection to the awaiting crowd.

In the run-up to the launch, fans were challenged to partake in the TAG Heuer and Manchester United Pressure Test challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch and competed against the four first-team players present.

The Manchester United and TAG Heuer special-edition watches include a bespoke design of the Swiss watchmaker’s popular Formula One Chrono timepiece, featuring the club’s famous red-and-black colours as well as the instantly recognisable club crest.

In addition to this, TAG Heuer has also created a limited edition, luxury Carrera Heuer-01 model, featuring an in-house chronograph caliber and a stainless steel case with a hi-tech matte black coating and Manchester United club crest.

United group managing director, Richard Arnold commented: "Manchester United and TAG Heuer is an ideal partnership; two icons at the pinnacle of their industries, working together to build on their history and success.

"The club is very proud to have the Manchester United crest feature on two of TAG Heuer’s most popular timepieces. A watch is something personal that you wear every day and, by creating both of these desirable pieces, TAG Heuer has produced items that are not only quality, wearable products, but also luxury, treasured items that will forever connect the owner to the club they so passionately support."

TAG Heuer CEO and president of the LVMH Watch Division, Jean-Claude Biver added: "Our partnership with Manchester United seals the important and strong involvement in football for TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most popular football clubs.

“We are always trying to build what we call a 360 degree partnership, a relationship that goes much beyond being just a timekeeper or having visibility in the stadium. In addition to creating a number of engaging events for our fans, we also plan to work with United and the players to promote the special, dedicated watches designed for the club. There is no limit to the depth and width of our partnership."

The new TAG Heuer special-edition Manchester United watches will be sold at the Megastore as well as selected TAG Heuer retailers. The collection is also available online at www.store.manutd.com and www.tagheuer.com