United Extend Partnership With Cho-A Pharm

Manchester United and South Korean pharmaceuticals company, Cho-A Pharm, have today announced the extension of their successful partnership in South Korea and Vietnam.

Since the partnership began in 2014, it has delivered a range of innovative events, including the Cho-A Saturday Night Soccer Party and a special art exhibition to support the company’s ‘Project A’ CSR programme, which created the chance for United fans to get closer to the Old Trafford experience and raise Cho-A’s industry thought leadership.

These events have been designed both to raise Cho-A’s brand and product awareness and to connect with the tens of millions of Manchester United fans across the two countries.

Manchester United’s Group Managing Director, Richard Arnold, comments: "As a professional sports club, health and well-being is at the forefront of everything we do. It is something we encourage not only among our elite players, but also our staff and fans.

"With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle.

"Our partnership with Cho-A has been a success from the very beginning and everyone at the club is delighted to be able to build on this and continue our winning relationship."

Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, said: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity. The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.

“Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”