Maybank launches game app for United fans

Manchester United’s Official Retail Banking Partner in Malaysia, Singapore and the Philippines, Maybank, has launched its first interactive game app for avid Manchester United fans at TreatsFair, Malaysia’s largest one-stop instant redemption fair.

The launch was attended by club Ambassador, Mikael Silvestre, who showcased the game application to the fans, giving Maybank card members a chance to exchange their TreatsPoints (reward points) for gifts and other items.

Fans who downloaded the game had the opportunity to enter a four-day mini tournament, with the top player on the leader board being rewarded with a trip of a lifetime to Old Trafford to watch a match live, including flight tickets and accommodation.

The free-to-download app is accessible to everyone and anyone can play the game, however, only Manchester United Maybank cardholders will be able to win Manchester United prizes.

The game challenges players to score goals by controlling an avatar. The more goals a player scores the higher up the leader board they go. Players can also purchase power-ups - virtual items that can boost your chances of scoring goals and winning prizes.

Manchester United Group Managing Director, Richard Arnold, commented: “Maybank and Manchester United have been partners since 2011and during this time the relationship has brought some exciting products, incentives, rewards and events to many of our 22 million followers across Malaysia, Singapore and the Philippines.

“We are confident that Maybank’s latest offering, the Football Fan app, will be very popular with our loyal supporters and Manchester United card holders and will help us achieve our goal of engaging with our millions of followers across the ASEAN region.”

Maybank, Senior Executive Vice President, Head of Cards, Group Community Financial Service, B Ravintharan, commented: “Gamification is one of the latest innovative channels for banks to bring its customer engagement to a new level.

“‘The Maybank Football Fan’ is an exciting real-time competitive co-branded game application created by Maybank where it uses football elements as a platform for Maybank to bring the fans closer their beloved club. We are happy in achieving another new milestone for the partnership and this gamification will also be launched in Singapore in July 2018.”