Will Power

Friday, June 22, 2012

STC Launches United App

STC, Manchester United’s mobile partner and Saudi Arabia’s leading telecom operator, will launch its first official United mobile app, giving fans direct access to the club wherever they go.

To mark this exciting development, defender Rio Ferdinand will travel to Saudi Arabia to host a launch event on 24 June. This will be the first time a United player has visited the country since the team took part in Sami Al-Jaber's testimonial match in 2008.

The app is the first of its kind from a United partner, marking an exciting development in the club’s communication capabilities.

It will first be available on IOS and Android, with Nokia and Blackberry to follow in the near future. The app gives fans first-hand access to a wide choice of news, stats, features and multimedia, keeping them up-to-date with all things United.

The information is updated as soon as it is released by the club, meaning subscribers are first to hear the latest news from their favourite team. This includes latest scores, official news, transfer and injury updates, match previews, reports, videos, photos and more.

Ferdinand said: "As a player, knowing that we have fans all over the world cheering us on really does make a difference and I am pleased that STC are bringing our fans even closer with its new app.

"It’s a great piece of new technology and I hope all our fans in Saudi Arabia sign up to it and show their support in the new season."

STC chief executive Mr. Jameel Al Molhem said: "We are looking forward to such an exciting launch that has resulted from our unique partnership with Manchester United.

"We will continue to fulfill our commitment to sports fans by providing them with a unique, advanced United app, which is expected to strengthen our relationship with the younger generation."

Fans who download the app will be given the chance to win a VIP experience on United’s pre-season tour, including the chance to meet the players. In addition, STC’s monthly subscribers are automatically entered into a prize draw to win trips to see the Reds play at Old Trafford and many more exciting United experiences.

United's commercial director Richard Arnold said: "This unique app is a must for all Manchester United fans throughout Saudi Arabia, with no other mobile phone company in the region having more access to the Reds.

"We have almost two million fans in the country and STC’s new application is the perfect way for the club to connect with them.

"By introducing the first Manchester United app of its kind, STC have provided the club with another exciting way to communicate to our fans in a dynamic and engaging way."

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