Reds Announce INVEX Deal
First financial services partners in North America
• Granting exclusive rights to produce and market Manchester United branded credit cards to the club’s 24 million Mexican followers.
(NYSE:MANU) Manchester United have signed a four-year sponsorship with Mexican banking group INVEX.
This new agreement will give INVEX the exclusive rights to produce and market Manchester United branded credit cards to the club’s 24 million Mexican followers.
Founded in 1991, INVEX’s aim is to provide excellent service while continuing to grow into Mexico’s leading bank, using cutting-edge technology and specialised services. With branches in all of Mexico’s principal cities, INVEX has an annual turnover of $252 million and a strong database of more than 100,000 credit card customers.
The INVEX Manchester United Credit Card will offer the club’s loyal Mexican fans unique benefits and offers, including discounts at the club’s online store and the Manchester United membership programme. In addition, cardholders will also be offered money-can’t-buy prizes such as signed shirts and match tickets.
United's commercial director Richard Arnold says:
"Mexico is well known for its love of football and Manchester United is lucky enough to have some 24 million loyal and passionate followers in the country. No-one could forget the fantastic reception the club received in 2010 when the team opened the Chivas Stadium in Guadalajara. Our partnership with INVEX shows our commitment to these fans and we are delighted to be partnering with such an innovative organisation. INVEX has recognised Manchester United’s popularity in Mexico and together we will work to bring those fans not just a great opportunity to engage with the club, but also a winning financial product."
Juan Guichard, CEO of INVEX, says:
"We are extremely proud to be the first bank in Mexico to place in the market a Manchester United Credit Card. It is a great honour to link our 100% Mexican brand with the most successful football club in the UK and one of the most important teams in the entire world. At INVEX we work hard to be not just a bank, but a financial partner, that is why alliances like this are so meaningful to us. I’m sure Manchester United’s fans will be highly interested in all the great benefits of using this new credit card."
The INVEX Manchester United Credit Card is only available in Mexico and can only be applied for online or via an INVEX customer care centre. For more information, visit www.invextarjetas.com.mx
posted by Wilson @ Monday, June 10, 2013
24 Comments:
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