United sign with True, Thailand

Agreement to become official Mobile and MUTV partner
* True to support Bangkok leg of United’s Tour 2013, presented by Aon


(NYSE:MANU) English Premier League champions Manchester United have today announced a regional partnership with one of Thailand’s leading telecommunications companies, True Corporation Plc.

The three-year agreement will see the True Group team with United in a number of different areas. TrueMove H will become Manchester United’s official mobile partner for Thailand; and TrueVisions, True Group’s pay TV operator and leader in sports and entertainment content with the most channels including HD, will be the official MUTV broadcaster for Thailand.

With more than 70 million viewers tuning into a United game in the first seven months of last season, the partnership is predicted to be popular among fans. By partnering with Manchester United, one of the world’s top football teams, TrueMove H is bringing a world-class sports experience for consumers in Thailand to enjoy via their mobile devices utilising the best in 4G and 3G technologies.

In addition to this, True will also become an official associate match sponsor for the Bangkok leg of the club’s Tour 2013, presented by Aon.

Established in 1990, True Corporation is Thailand’s only fully-integrated communications service provider and leader in convergence. Its core businesses covers fixed line and broadband, mobile, and pay TV, catering to over 27 million customers.

TrueMove H is Thailand’s leading mobile service provider and a pioneer in the country’s mobile industry. It has the largest nationwide 3G network and was the first to launch Thailand’s 4G LTE commercial services. TrueMove H is one of Thailand’s most recognised brands and has won the Readers Digest Trusted Brand Award for several years.

Manchester United group managing director Richard Arnold comments:

"When considering our partners, the club likes to ensure the company in question shares many of the same attributes that have allowed us to grow into the world’s most recognised team. True is a company that demonstrated many admirable qualities, itself crediting courage and the ability to take on new challenges as the key to its success.

"Since forming in 1990 it has continued to grow with the fast-paced telecommunications industry to become one of the best in its territory, proudly being the first to embrace many new technologies. Our new partnership is set to follow suit and provide our 20 million loyal and passionate Thai followers with exclusive content and footage, bringing them closer to the club they love."