Man. United Announces Partnership With YOU.C1000

Manchester United and popular Indonesian isotonic drink brand YOU.C1000 Lemon and Orange Water have announced a multi-year regional partnership.

As part of the agreement, YOU.C1000 and United will work together to bring the Reds' 54.5 million followers in Indonesia closer to the club through exciting promotions, competitions and events.

In addition to this, YOU.C1000, an innovative isotonic drink that not only hydrates but also helps to protect the immune system, will also feature images of the famous United crest and first-team players.

To kick off its partnership with the club, YOU.C1000 is launching 'We Are United' - a competition challenging four fan clubs in Indonesia to create their own match-viewing event. Each fan club will host three match-viewing events, which will be evaluated and awarded points on attendance, decoration, innovation and imagination. The higher the score the event receives, the more opportunity fans have to be awarded prizes such as tickets to see Manchester United play at Old Trafford and signed merchandise.

Manchester United group managing director Richard Arnold comments: "Indonesia is home to some of Manchester United’s most passionate fans. We are delighted to be able to connect with them further through our partnership with YOU.C1000. Already YOU.C1000 has devised a unique way of engaging with fans through its 'We Are United' competition and the club looks forward to welcoming the winning fans to Old Trafford."

YOU.C1000 president director Alaric Djojonegoro adds: "Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base to our unique isotonic drink. Football represents an important platform for YOU.C1000 and we believe by partnering with the world’s most iconic football club, we will provide exciting opportunities for Indonesians that will bring them closer to the club they love so much."